AEON Vietnam officially open the first super supermarket in Binh Duong

This is also a part of AEON’s selective investment strategy in Vietnam – meeting customer needs bydevelop multi-format business model. In 2022, AEON Vietnam launched the Super Supermarket (SSM) format for the first time in Hanoi

Promoting selective investment strategy, forestall the potentials of Vietnam's retail market

Vietnamese retail market is perceived to be advantagous for long-term growth and have more developed comparing to other Asian marrket, such as political stability, low inflation, abundant labor resource with competitive cost, a favorable investment environment, ...

In addition, after the Covid-19 pandemic, customers' shopping behaviors and tendency are changing everyday. Prioritizing convenience, selecting places to shop near their homes and tightening spending, customers now focus more on shopping essential products for daily life.

The AEON Group identified Vietnam as the second hub besides Japan in long-term development strategy, which AEON Vietnam has designed a selective investment strategy for business activities, in preparation for future growth through the development of AEON’s private brands products and e-commerce channels. At the same time with expanding the business area with multi-format models that meet the diverse needs and actual conditions of each area.

Following the success of Hanoi AEON The Nine, the first Super Supermarket (SSM) in 2022, AEON Vietnam now officially opened AEON Binh Duong New City, located in SORA Gardens SC Shopping Center, Binh Duong New City, bringing the model to the South.

Mr. Furusawa Yasuyuki – General Director of AEON Vietnam speech at the Opening Ceremony of SORA garden SC, July 26 morning

Mr. Furusawa Yasuyuki - General Director of AEON Vietnam stated: “This is the first time AEON Vietnam has launched a Super Supermarket (SSM) model in the South. We choose Binh Duong New City after finding out the development potential of economic and population of this area in the near future. Therefore, AEON Vietnam decided to invest at this time, following a long-term vision of 5-10 years while continuing to search for suitable locations in other provinces and cities for business expansion.”

Super Supermarket (SSM) AEON Bình Dương - “Deliver conveniences closer to customer’s joyful life”

With Super Supermarket (SSM) model, AEON Vietnam aims to both meet the "near and convenient” requirement of large urban population, providing AEON standard products, services and shopping experience, thereby helping customers enjoy their daily life.

With a comfortable space up to 5,000 m2, AEON Binh Duong New City is located on the ground floor of SORA garden SC, including 2 main areas: Delica and Supermarket. With a variety of AEON-standard high-quality products and services with reasonable prices, AEON Binh Duong New City is expected to contribute to enhancing the lifestyle of the customers.

Delica area, which has an area of more than 710m2 with a capacity of 90 seats, is an ideal place for families, groups of friends to gather, enjoy cuisine from Japanese, Korean to Thai food stand salad bar, sushi bar, etc. The Barista Beans area specializes in serving delicious coffee and various tea and cakes, promising to meet the needs of all customers.

Barista Beans area at AEON Binh Duong New City specializes in serving delicious coffee and a variety of tea and cakes

Salad bar at AEON Binh Duong New City Super Supermarket (SSM)

Next is the Supermarket area - which satisfy a large number of local residents and young families shopping needs in the Binh Duong New City area. AEON Binh Duong New City Super supermarket brings high-quality and convenient products for daily life such as fresh ingredients and foods, organic products to meet the trend of healthy lifestyle. In addition, ready-to-eat and ready-to-cook products, frozen products, etc. Will be convenient to use, helping families save time.

Customers can also shop variety of goods from AEON's private brands such as TOPVALU and home appliances from HOME COORDY with Japanese quality standards.

For families with children, AEON Binh Duong New City Super supermarket introduces a variety of nutritious formula milk for children from 0 year old with many famous domestic and foreign brands; hygiene and health care products for infants and young children; Weaning nutrition products for babies from 4 months old such as cookies, powdered meal, juice, seaweed, meat flakes, noodles, or spices…

At AEON Binh Duong New City, following the digital transformation and the aim to bring convenience to customers, technology utilities are integrated such as smart lockers, self-ordering kiosks, and self-semi cashier.

Self-semi cashier at AEON Supermarket Binh Duong New City

Customers experience the Self-ordering kiosks at Super Supermarket (SSM) - AEON Binh Duong New City

Glam Beautique AEON Binh Duong New City – A beauty and health care multi-experienced destination in Binh Duong New City

With an area of over 400m2, Glam Beautique in AEON Binh Duong New City is the 8th store of specialized health and beauty care store chain developed and operated by AEON Vietnam. Promises to be a "paradise" to meet the needs of women's health and beauty care.

At Glam Beautique, customers can find a variety of products for health care, makeup, beauty care technology products such as electric combs, massage machines, ... and dermatological services dedicatedly advice by expert staffs.

In particular, Glam Beautique AEON Binh Duong New City focuses on arranging a separate area for natural and organic products from many reputable brands. In addition, this also the first store in this specialized store chain to welcome the presence of Dalat Hasfarm Fresh Flower Shop.

Contributing to the sustainable development of local communities wherever AEON presents