24h Motion's "Love What You Do" helps spread love of work to audience

Beginning in early 2023, a new section was broadcast on 24 Hour-Motion's noontime newscast that quickly caught the audience's attention: Love What You Do. Addressing unique occupations such as sewing flags, making tea, blowing glass..., the characters of Love What You Do delivered a meaningful message to the audience: love what you do is happiness.

"People avoid touching garbage, we do the opposite", "22 years of making bamboo dragonflies", "I am very proud of my work" are the sincere expressions of Love What You Do characters about their work. Ordinary people talking about their love for their profession make Love What You Do section attractive.

Since February 2023, about 60 stories have been aired. The themes were filmed in many locations by the production team, who put a lot of effort into character research and editing. In this way, Love What You Do presents the audience with diverse stories and many sincere and emotional exchanges.

Flag sewers, glass blowers, artisans making bamboo dragonflies, lettuce growers creating chains of useful products, street sweepers, anyone can become a character of Love What You Do and spread the love of work to the audience. To work in what you love is freedom, to love what you do is happiness, this is the message of the program to the audience, so that each person always knows how to overcome the challenges of life, to find joy in every work they do every day.