The event formed part of the ongoing Vietnam International Travel Mart 2017 (VITM 2017). Deputy Director of the Thua Thien – Hue Department of Tourism Nguyen Van Phuc said the brand has been developed by the EU-funded capacity development programme for environmentally and socially responsible tourism in Vietnam (EU-ESRT) and the three localities.
During the launching ceremony, the three localities introduced their joint products, including “the heritage road” and “the natural road”.
Phuc said the central coastal region is home to numerous intangible and tangible cultural heritage sites, mostly in Thua – Thien Hue and Quang Nam.
They include temples and palaces of the Nguyen Dynasty in Hue ancient capital city, Hoi An ancient town in Quang Nam province, Bach Ma national park, Ba Na mountain, Son Tra peninsula and the world biosphere reserve Cu Lao Cham. The three localities signed their agreement on tourism cooperation in February 2014.
Over the past years, the EU-ESRT programme have implemented various activities to assist the localities in the field, including training personnel for travel agents, raising public awareness of responsible tourism for local communities, and improving capacity of local tourism lecturers.