The report "Spotlight on Vietnam" identifies Vietnam as a rising rival, in terms of outsourcing, to India and the Philippines. In fact, in 2016, Vietnam surpassed China and became the outsourcing partner of Japan's second largest software sector. And there is still room for growth as Vietnam's BPO industry is far from mature and market revenue stood at only 2 billion USD in 2015, compared to established markets such as the Philippines with 22 billion and India with 143 billion USD. The country was also recognised as the number one pioneering location for BPO services by American commercial real estate services company Cushman & Wakefield.
