Da Nang seeks to promote tourism on Tiktok

Joining them were salespersons and marketers from tourism services companies in the central city.

It forms part of Da Nang’s initiatives to boost tourism promotion on social media, particularly Tiktok, one of the most popular platforms among youngsters at present.

Director of the Da Nang Tourism Promotion Center Nguyen Thi Hoai An said Tiktok had 1.2 billion monthly active users in the fourth quarter of 2021 and expected to reach 1.8 billion by the end of 2022.

As it is a very promising platform for businesses to promote their products and services, the centre is doubling efforts to popularize the city’s destinations via Tiktok, An said. It requires support from young people to create a Tiktok community able to spread the beauty of Da Nang and its cuisine, destinations and friendliness among the users.

During the event, the organizers provided Tiktokers with expertise on how to effectively develop content and a channel, and to attract viewers. The Tiktokers also exchanged experience in making video clips on Da Nang as well cuisine and natural landscapes across Vietnam.