At the event, Nguyen Minh Ky, head of the Vietnam E-commerce and Information Technology Agency under the Ministry of Industry and Trade, introduced trends of online trade related to new business models, online search, and clients from social network, among others.
He said digital marketing is challenging traditional methods, while posing legal issues to businesses in terms of patent dispute, tax and cybercrimes.
At the forum, experts said many enterprises have yet to realise the importance of e-trade applications to their sales.
According to the Ministry of Industry and Trade’s statistics, Vietnam has 52 million internet users and 35 million users of smart phones. Of both groups, 48% look for product information on line, while 27% use their phones to place purchase orders.
In 2015, e-commerce generated US$4.08 billion in turnover with an average annual growth of between 25% and 30%.
Participating firms said they hope e-commerce will help them expand the market, cut time and cost, and improve their reputation perceived by customers.
